EA Sports has today announced on their Twitter that they are now the official videogame partner of Real Madrid, bringing even more exclusive FIFA 16 content for gamers to enjoy.
EA Sports become the videogame partner of Real Madrid
FIFA 16 is now the “exclusive and official video game partner of one of the world’s most popular football clubs”. Electronic Arts and Real Madrid have signed an exclusive three-year deal making EA Sports the official videogame partner of the Spanish club.
FIFA 16 will feature updated 3D head scans of fourteen of Real Madrid’s most popular players, including Cristiano Ronaldo, Sergio Ramos, James Rodriguez, Luka Modrić and Karim Benzema.
Exclusive content will be released throughout the season, including a FIFA 16 player tournament featuring the Real Madrid squad and FIFA 16 experiences at the Bernabéu.
As you can seen in the video above, this deal has allowed EA Sports to work up close and personal with many of the most popular Real Madrid players, allowing them to accurately portray and capture the authenticity of individuals and the famous Bernabéu stadium.
“We’re honored to welcome Real Madrid as an official partner club and the opportunity to bring fans even closer to the team through unique experiences and authentic player likeness in the game,” said Jamie McKinlay, Vice President of Marketing, EA Sports. “Real Madrid is one of the most popular clubs in the world and that’s also true within our game; we are looking forward to building a deeper connection with the club in the coming years.”
Emilio Butragueño, Director of Institutional Relations, Real Madrid C.F. said, “We’re delighted to be working with EA SPORTS as our official videogame partner. They’re the market leading brand in football videogames and we can’t wait to start working together to give both our fans unforgettable experiences. Many of our players are big FIFA gamers and I know they can’t wait to play FIFA 16.”
The partnership extends into the Bernabéu, Real Madrid’s storied home pitch, on game day as the stadium’s big screen will occasionally display player celebrations rendered with EA Sports FIFA after home team goals. Those visiting the stadium will also have a chance to get a hands-on experience with FIFA 16 in a new experiential area at the Bernabéu. In addition, fans can expect to see EA SPORTS content in the stadium and on Real Madrid’s digital channels.