Electronic Arts has revealed a sneak peek into the future of interactive football by introducing EA SPORTS FC, the brand’s new platform for creating and growing new football experiences that connect millions of fans through console, mobile, online, and esports products.
Introducing EA Sports FC
In the coming days, the EA SPORTS FC brand will debut in over 100 matches across major leagues worldwide. Football fans will have their first look at the new brand identity through EA SPORTS partners, such as the Premier League, LaLiga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL, and others. Voices from around the global football community are teaming up with EA SPORTS to usher in a new era for the sport, with hundreds of leagues, teams, brands, and athletes displaying the logo on their platforms today.
“This is where the story of EA SPORTS FC begins. We’re building on 30 years of leadership and history creating experiences that bring the global football community together, and continuing to take it into a fan-first future,” said Nick Wlodyka, SVP & GM, EA SPORTS FC. “It will be a symbol for the sport, a symbol of innovation and change, and we’re energized to show our fans more about the future in July.”
The new EA SPORTS FC brand draws inspiration directly from the game of football and the triangular shape, which is a dominant symbol in football culture that represents the sport in multiple dimensions. The triangle shape has been an integral part of EA SPORTS football experiences for decades, from passing techniques to set plays. It can be seen in the isometric angles of their earliest 8-bit games and the triangular polygons that make up every pixel of their most modern games. Additionally, the iconic player indicator symbol that appears above every athlete in every match is also inspired by the triangular shape.
EA SPORTS has been a pioneer in interactive football for the past 30 years and has built a global football community of more than 150 million across multiple platforms. This community will now continue to grow with the help of EA SPORTS FC and its partners who share a common goal of putting fans first in the future of football. The brand is built on a foundation of inclusivity and innovation, offering fans an unparalleled level of authenticity with access to over 19,000 fully licensed players, 700 teams, and 30 leagues. With the support of over 300 global football partners, EA SPORTS FC will continue to expand its reach into areas such as women’s and grassroots football.
Richard Masters, Premier League Chief Executive, said: “Through our long-standing partnership with EA SPORTS, we are able to bring fans around the world closer to the Premier League and we recognise the importance of the next generation in growing the future of football. We look forward to the relationship evolving through the launch of EA SPORTS FC, whether that’s bringing in developments in the ePremier League, opening new football pitches to benefit communities in the UK, or providing fans with exciting in-game experiences.”
“We pride ourselves on driving innovation in football, and our partnership with EA SPORTS FC exemplifies that mission,” said Javier Tebas, President of LaLiga. “It will be a hub for positive growth in football, and we will continue striving for new and innovative ways for fans to authentically engage with LaLiga matches.”
“The NWSL’s 2022 partnership agreement with EA SPORTS was not only a monumental moment for women’s soccer, but also a long-term vision and investment,” said Jessica Berman, Commissioner for the NWSL. “The next chapter of The World’s Game is reliant on recognition of the amazing talent and impact that leagues like the NWSL offer to every type of football fan, and EA SPORTS FC will do just that and more.”
“Fans around the world can discover and make life-long connections with clubs and players through video games, and it is crucial that top football leagues such as the Bundesliga are utilizing the best platforms to engage with this group of supporters,” said Peer Naubert, Chief Marketing Officer, Bundesliga International. “Our ongoing partnership with EA SPORTS allows us to do exactly this through EA SPORTS FC, and we hope our fans are as excited as we are for the future of football.”
“Fans are the backbone of global football, and a win for them is a win for the sport as a whole,” said Juan Emilio Roa, Marketing and Commercial Director for CONMEBOL. “By partnering with EA SPORTS FC, we are presenting fans with the best way to experience CONMEBOL football off the field and the ability to join a club that prides itself on inclusivity and advancement of the game we all love.”
Barclays Women’s Super League
“For football to advance, the elevation and equality of women’s football needs to be a focus,” said Navin Singh, Commercial Director at The Football Association. “EA SPORTS FC will provide fans with an unmatched women’s gaming experience that highlights the importance and impact of women’s football. We know that fans have been asking for more opportunities to engage with the Barclays WSL, and EA SPORTS FC provides an answer.”